You searched for: "" but we corrected it to "*"

Did you mean to search for ""? Click here to show those results.

The results has been filter on Tags containing Predictive Model.
ANA has found 243 results for you, in 591 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Videos

Market research: WOW this changes everything!

What if we could read minds? What if we could know what customers want before they know themselves? What if we could combine traditional Market Research with cutting-edge advances in Data Science, Machine Learning, Computational Psycholinguistics and...

Catalogue: Congress 2016: #WOW
Author: JT Kostman
June 15, 2016
×

Citation

Kostman, J. (2016a, June 15). Market research: WOW this changes everything! . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/market-research-wow-this-changes-everything-


Videos

Bringing Big Data to life

Big Data often has demographic and behavioral data, but little to no attitudinal information. This presentation describes the many challenges in using survey data to add attitudinal information to Big Data. We also describe our solution to align...

Catalogue: Big Data World 2016: Understanding People Through Smart Data
Author: Jeroen Hardon
June 15, 2016
×

Citation

Hardon, J. (2016a, June 15). Bringing Big Data to life. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/bringing-big-data-to-life


Videos

Predictive marketing

Digital advertising is one of the largest and open playgrounds for machine learning, data mining and related analytic approaches. This development is fueled by unparalleled access to consumer activity across all digital devices and the rise of...

Catalogue: Big Data World 2016: Understanding People Through Smart Data
Author: Claudia Perlich
June 15, 2016
×

Citation

Perlich, C. (2016a, June 15). Predictive marketing. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/predictive-marketing


Videos

Head or heart

In the world of market research there are few parties who come in for more scrutiny than political pollsters. With so much emotion riding on a clear outcome it is understandable that people pay attention. A large portion of market research...

Catalogue: Congress 2016: #WOW
Author: Alexander Wheatley
Company: Kantar
June 15, 2016
×

Citation

Wheatley, A. (2016a, June 15). Head or heart. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/head-or-heart


Research papers

Contextual actions speak louder than words

Context is everything! The impact of context on human behaviour has been widely demonstrated in numerous experiments, both academic and marketing related. People don’t always do what they say because they generally don’t have a clue what...

Catalogue: Congress 2015: Revelations
Authors: Jasper Scheir, Sjoerd Koornstra
Company:
October 1, 2015
×

Citation

Scheir and Koornstra (2015a, October 01). Contextual actions speak louder than words. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/contextual-actions-speak-louder-than-words


Videos

Building global market structures from non-traditional data streams

Future focus, formally and informally, is integral to strategic planning. Those firms that do it systematically well outperform competitors that do not engage it in practice. There are a number of approaches to forecasting future growth. This paper...

Catalogue: MENAP Forum 2015: Leading Transformation
Author: Jeffrey Hunter
June 15, 2015
×

Citation

Hunter, J. (2015a, June 15). Building global market structures from non-traditional data streams. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/building-global-market-structures-from-non-traditional-data-streams


Videos

Southeast Asia: See tomorrow, today

For the first time, companies are embarking on new and disruptive activities in a quest to launch breakthrough innovations faster with more impact. At the same time, after reviewing more than 2,500 consumer product launches in the top 20 categories...

Catalogue: Asia Pacific 2015: Asia Means Business
Author: Tobias Puehse
Company: Nielsen
June 15, 2015
×

Citation

Puehse, T. (2015a, June 15). Southeast Asia: See tomorrow, today. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/southeast-asia-see-tomorrow-today


Research papers

Southeast Asia: See tomorrow, today

For the first time, companies are embarking on new and disruptive activities in a quest to launch breakthrough innovations faster with more impact. At the same time, after reviewing more than 2,500 consumer product launches in the top 20 categories...

Catalogue: Asia Pacific 2015: Asia Means Business
Author: Tobias Puehse
Company: Nielsen
May 19, 2015
×

Citation

Puehse, T. (2015a, May 19). Southeast Asia: See tomorrow, today. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/southeast-asia-see-tomorrow-today-8384


Research papers

Data synthesis

Future focus, formally and informally, is integral to strategic planning. Those firms that do it systematically well outperform competitors that do not engage it in practice. There are a number of approaches to forecasting future growth. This paper...

Catalogue: MENAP Forum 2015: Leading Transformation
Author: Jeffrey Hunter
March 3, 2015
×

Citation

Hunter, J. (2015a, March 03). Data synthesis. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/data-synthesis